Chic and easy guest seating.
Striped rope floor cushions, $79 each.
RIGHT: Room divider
bookcase, $659; tree stump
side table, $219; Gates chair,
$769; wool rug, $119.
Click VIDEO to check out the decorati at
the West Elm launch party.
A wheatgrass finish
refreshes the classic
Parsons desk, $329.
FIND IT: 109 Atlantic Ave., Toronto
(416) 537-0110 or www.westelm.com.
HISTORY: The first West Elm store
opened in 2002 in Brooklyn, N.Y., where
the brand’s modern, affordable furnishings
quickly caught on among loft-dwelling
creatives. The trendy sibling of Pottery
Barn, it recently expanded into Canada
with a flagship store in Toronto’s up
and coming Liberty Village.
STYLE: An historic warehouse was
transformed into a 20,000-square-foot
showroom where high ceilings, slate
flooring and exposed bricks and ductwork
showcase the brand’s fresh urban style.
Condo dwellers can max out inches with
clean-lined storage beds and modular
seating, while more traditional types
can punch up rooms with contemporary
lighting and accessories.
Batik-design candleholders set rooms aglow.
Ceramic Solstice lanterns, $34 to $49 each.
Jay desk with hutch, $109 to $249; scoop back desk
chair, $219; on shelf: magazine butlers, $22 each;
storage boxes, $44 to $79 each.
Photography by Ted Yarwood (exterior and interior store shots)
BEST BUYS: The sturdy Parsons desk
($329), a perennial bestseller, comes in
four handsome hues. Conquer clutter
with canvas storage boxes ($44 to $64),
which are lined with acid-neutral paper
that prevents photos and files from
turning yellow. Organic cotton pin-tuck
bedding with the loveliest sheen ($19
to $199) looks plush and expensive.
WHAT TO WATCH FOR: Moroccan-,
Indian- and Turkish-influenced lights,
tables and accessories hit stores this
summer. — ANNA-KAISA WALKER